By Doug Firebaugh
Recruiting on the Internet in MLM is getting to
be very popular! ....Yet, there are still many folks who are hesitant to jump
into the arena of the Internet. I assure you the best way of learning HOW to use
the Internet is to just do it!!!
And if you have already
chosen to be a part of the Internet culture....then we congratulate you on a
decision that we believe is cutting edge and ahead of the pack.... The
recruiting process on the Internet is NOT unlike the process offline...you still
must prospect, contact, present, follow up, get the decision, and train and
duplicate... But you need to understand....there MUST be a methodical process of
creating the environment for attracting people to your website and then to
ATTRACT them to your business. THE MOST IMPORTANT ONLINE MARKETING SECRET: There
is a LIVE HUMAN BEING behind the computer monitor that you are trying to
recruit.... Treat them as such ..and with respect and
This is one of the Foundation
Secrets that you must understand.... Everybody you prospect to on the Internet
is breathing, has goals and dreams and understands that there is more to life
than just surviving....(CLUE!!!) ..and giving your prospect PERSONAL attention
is even MORE important on the Internet than it is offline!
You MUST understand
that your emails and ALL your communication....is being read by a LIVE,
BREATHING, HUMAN BEING...on 'the other side' of the computer screen. I repeat
this because even though it is obvious to most people....most people on the
Internet fail to ACT like it in their recruiting efforts...RELATIONSHIPS are
just as important over the Internet as it is offline.... sometimes even more
important.... since today's marketing methods on the Internet are not all done
Remember, the same principles hold true for building relationships on the
Internet.... It usually takes a series of exposures.... It takes time to build
trust. And personalization is VERY important, especially on the Internet....
Everyone wants to be treated well....and with respect. ..and they also
want to feel that they are special. So with your understanding that there is a
LIVE human being on the other side of the computer screen....you need to create
the scenario that you may go beyond the computer....You MUST CONNECT with your
person OFFLINE after gaining their interest...to create the start of the
relationship ...usually via telephone.
The other side of that computer
monitor is a very special place that you must always keep in mind when
recruiting....as that will determine a lot of where your recruiting grows....or
People WANT 3 Things....
To FEEL they are
respected for who they are and their
To FEEL that someone
cares about them instead of just
want to recruit them....
To establish a connection
with someone they FEEL they
can trust and can help LEAD them to success!
If you can
TOUCH...then TELL...you will much more likely to have a viable prospect than
Ask them about their.... Family...Interests...Success...Hobbies...-Career... We
call that the 'FISH-C Formula' for Connecting.
ALWAYS Use a Signature (sig) File!!!
This is free advertising
for your company and for you. I cannot believe how many emails I still get from
folks who don't use this great feature....it will be in the 'options' section on
the navigation bar in your email program. In your Signature File, you should
ALWAYS include your name, email
address, phone number and website address. Yes... include your phone number! You
want to be personal right? ...They MIGHT want to call you directly!
PROMOTING YOUR WEBSITE:
Having a website is a
MUST....DUH!.... Here's a few basics about getting your own website if you don't
already have one....and how to increase traffic to generate more leads and a
larger warm market....on the Internet. Your advertising focus MUST be on getting
people to visit your website.
Have you noticed that EVERY type of media now advertises a website?. Newspapers,
magazines, radio, TV....every advertisement you see or listen to now advertises
their website encouraging you to visit....Why?....Convenience.... Everyone who
has Internet access can check out your
information at THEIR convenience....and it works 24 hours a day, 7 days a
week, 365 days a year....AND it's cost effective!!! A website with PULLING POWER
is a strong indication of the seriousness you and your company project...and
most companies today have a website
that can be pointed to and accessed for information and links. Even
though most are limited to what they allow you to do as a
distributor, you still need a 'visual commercial' on the Internet....and company
websites will work fine....and there are some KILLER company sites out there.
Always CROSS-MARKET....Always advertise your
website AND your phone number....This
way anyone can contact you to get the information they need.... Not everyone has
Internet access.... YET! ....And some people will still prefer to call you to
answer questions or build the personal contact that is required to form a
relationship. If you have your own recruiting website, that is best... You will
be able to have it designed and programmed to do exactly what YOU want.
However, it is very expensive. There are several 'self-replicating' websites
web pages designed for recruiting out there....a self-replicating website offers
EASY DUPLICATION... You go to the website...enter some information and sign
up....then you can have your own personalized version of a main website....
Most of these websites are free....but the best may not be
your company's own website.... But, if your company offers a self-replicating
site that is personalized....utilize it! Get ALL your
downline using this training system! And it's great for prospecting too...
Everyone wants something FREE! Even other networkers can't say no to at least
checking out your website...and maybe your opportunity later. You won't actually
be selling anything from this website, but it's a great way to increase your
leads and start building new relationships.... Use them as a learning tool! The
BEST part about the FREE SecretsToMLM.com Website Training System is...IT'S
Did you get that???
One thing you must learn in recruiting on the Internet ...YOU MUST DO
Just do something EVERY day.... Persistency and consistency
are two the best skills in Internet marketing.... Continue trying new
advertising methods and new websites...to increase traffic. Make sure you follow
up with every email you receive....offer something of VALUE to them....Tell them
about a great new e-zine of yours that they can subscribe to for free....or some
other item that keeps your message in front of them on
an ongoing basis! Having your own website will work best for
bringing people off-line to online....Tell your friends, family, co-workers,
strangers ....everyone.... to visit your website. Call them and
personally invite them to check it out....
Just say....'Hi Betty.... This is David, do you have a second?
..Great! I need your help on something...I have a new website and I really
wanted to get your input on it....I think it is something you will be interested
in....when you're finished will you give me a call back so we can chat?
....Thanks Betty.' How difficult was that??? You MUST learn to think 'outside
the box'...Get people curious ..Be personal ...Then you will be more
effective.... Your success depends
proportionately on your activities and attitude! Most people always seem to find
what they're looking for... Are you looking for success....or failure?
Remember, learning is a continuous
process....if stop learning, you stop living... Learning HOW to effectively use
the Internet for recruiting does take time and effort...YOU CAN DO IT TOO!!!
SECRETS TO FOLLOW UP:
In network marketing, whether
online and offline....the Fortune is in the Follow Up!!!
If you are going to be successful recruiting on the Internet... you MUST follow
up with your interested prospects.... Would you discover a gold mine and not
finish the digging? It is the same concept.... So many people are afraid to
complete the process because they are afraid someone will tell them 'NO'....
Here's My Secret: It's not the YES's in this business that create wealth....it's
the NO's.... You will get a NO the majority of the time.... How you handle them
will determine if it will be wealth...or only a wish...to be successful in your
network marketing business and in life.
You are in the business of COLLECTING DECISIONS....It doesn't matter if it is a
YES....or a NO.... Either way....you must collect them! You MUST FOLLOW UP to
collect the decision.... and that is where you make your money....in getting the
decision.... As a general rule... For every 12 No's you get...you will get a
Yes. Fear plays a lot in recruiting on
the Internet because many folks have fear that the results they want will not
happen... You generally
get in this business what you expect to get.... And you generally don't
get....what you don't ALLOW to be in your life....(CLUE!!!) If
you collect a LOT of
decisions....you will make a LOT of money.... If you collect a few
decisions....you will make a few dollars....The more you follow up....the more
your check will go up! Believe it or not....over 80%
of network marketers NEVER follow up!!!
And I bet if you did the opposite, and followed up on 80% of your interested
prospects you would create a money machine that would create WEALTH from the
..We did a
survey recently of over 1,000 distributors at random, and discovered
an amazing statistic, among other things....
30% of the distributors we surveyed had a system of following up, and contacted
the people on a methodical basis they had sent information to....
Less than 10% did that daily!
Can you believe that?....
And the answer we got
when we asked them, 'Why didn't you follow up?' was consistently 'If they are
interested...they will call me.' (NOT!!!)
Most folks will not call you back because they see that as your
responsibility....and many want to see how serious you are about your business.
The fortune you are seeking is not in the prospecting.... not in the
contacting....not in the presentation....nor the website....nor advertising
(online or offline)....they all help to determine the
ultimate result, but....If you don't follow up....you will NEVER sign them up!!!
If you just follow up on the prospects you have, you can triple your income
Consistent follow up when recruiting screams
How many folks will get
excited about something that you aren't excited enough over to call them back to
seek their opinion?....The CONSISTENCY in your follow up will mostly determine
the consistency in your paycheck.... There is a gold mine in front of you....but
you must dig. You must labor to find the gold vein that is within the mine. It
is there....yet most people walk away from it....laying down their shovels and
fortunes, in return for an easier way to get through life and living off of the
fool's gold that other miners cast aside. Don't lay down your shovel and accept
fool's gold that only fools will try and cash in. Your gold mine is in your list
of follow ups....(CLUE!!!)....
There is a breathing human being on the other side
of the computer monitor... NEVER forget it....and you won't be forgotten....They
will know if you are sincere, personal and have THEIR best interest at heart!
CEO - PassionFire International
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